• Implementation plan/strategy including basic financial context
• Target groups, marketing and promotional tools

Let’s talk about why we should also think about marketing in relation to the results of science. We’ll show what tools and methods we can use to create a roadmap for practical application. We will also look briefly at the methods of basic valuation of the value of the result and the necessary financial context. We will try to define the target groups – the groups of people interested in our result and we will create a focus for the content of the offer and presentations. We will explore the nature of different stakeholders and investors and their “information” expectations and needs.